One of the most common reasons medical devices from non-EU manufacturers get stopped at EU customs is incorrect or incomplete labelling. EU MDR has very specific labelling requirements — and getting them wrong does not just delay your shipment, it can result in the entire batch being rejected or recalled.
Many non-EU manufacturers assume that if their product is labelled correctly for the US FDA or another market, the EU label is similar enough. It is not. EU MDR has its own mandatory elements and critically — it requires your EU Authorized Representative's name and address on every label. This single missing element is responsible for a significant proportion of EU customs rejections.
All of the following must appear on every medical device label sold in the EU:
EU MDR requires labelling in the official language of the member state where the device is sold. Use ISO 15223 symbols wherever possible to reduce text and minimise language variants needed.
Contact NordMDR AB for a free labelling review before your first shipment reaches Europe.
NordMDR AB provides EU Authorized Representative services, CE marking and EUDAMED registration for non-EU manufacturers. Stockholm-based. Fixed fees. 5-day onboarding.
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